The Prejudice Of Kill A Mockingbird By Harper Lee

Jason Lin Mrs. Christopher Honors English One/Period 2 1 March 2015 The Prejudice of Maycomb â€Å"All men are created equal†, one of the most ignored statements that our founding fathers wrote in the Constitution. People exercise prejudice everywhere in the U.S. Prejudice is a topic that is constantly revisited in Harper Lee’s novel, To Kill a Mockingbird. Her novel focuses on Scout, the daughter of Atticus Finch, living her life in the 1930s of rural Maycomb, Alabama. Scout witnesses the injustice and prejudice against many people, not only Negroes. The heat of prejudice rises when Atticus decides to defend Tom Robinson, a black who is going under trial for allegedly raping a white girl. Despite the clear evidence that Robinson is innocent,†¦show more content†¦Calpurnia responds that â€Å"folks don’t like to have somebody around knowin’ more than they do. It aggravates’em. You’re not gonna change any of them by talking right, they’ve got to learn themselves, and when they don’t wan t to learn, there’s nothing you can do but keep your mouth shut or talk their language.†(Lee 167) Calpurnia ‘s insight offers us a look at the language divide between whites and blacks. White people dislike a person who speaks like a black and black people dislike a person who speaks like a white. The fact that the black community despises the way whites act and vice versa shows the fear of difference. Scout’s neighbor, Mrs. Dubose also dislikes people who act differently, including Atticus, which is shown when, she shouts at Scout. â€Å"‘Yes indeed, what has the world come to when a Finch goes against his raising? I’ll tell you.’ She put her hand to her mouth. When she drew it away, It trailed a long silver thread of saliva. ‘Your father’s no better than the niggers and trash that he works for!’†(Lee 135) Mrs. Dubose dislikes people who act differently than expected. Atticus acted differently than other peopl e earning him the hatred of Mrs. Dubose. Mrs. Dubose also compares Negroes to trash, showing that she also hates Negroes, probably because they have different skin color from her. The town of Maycomb demonstrates again and

Thank You Ma Am By Langston Hughes - 1243 Words

â€Å"Thank You Ma’am† is an American short story written by Langston Hughes. The story was published in 1958; however, some people, including me, seem to believe that it was written in the 1930’s due to the racial undertones (www.americanliterature.com 1). Also, Langston wrote many of his short stories in the 1930’s. In the story, a boy named Roger tries to steal a purse from what seems to be a large, African American, elderly lady named Mrs. Luella Bates Washington Jones. When Roger reaches out and snatches the purse, he loses his balance and falls flat on his back. Mrs. Jones simply gives him a swift kick in the rear and tells him to get up. Then, instead of continuing to beat him, she sees his dirty face, and her motherly instincts resurface. She carries the boy home, makes him wash his face, cooks him a hot meal, and then gives him the money that he was trying to steal. Why she does this, I do not quite understand, but the traits such as her size, str ength, name, and motherly instincts may provide the reader with a clear explanation of the woman Langston Hughes was portraying throughout this story as well as provide insight as to why others have seen the character as a symbolic feature of slavery. The story repetitively states that Mrs. Jones is a large woman which is very significant to the story. For instance, one quote says, â€Å"She was a large woman with a large purse that had everything in it but hammer and nails† (Hughes 1). I imagine her to be a big woman with long,Show MoreRelatedAnalysis Of The Poem August Wilson 1709 Words   |  7 Pagesschools, he dropped out, and began to self-educate himself independent education at Carnegie Library of Pittsburgh so he would earn his high school diploma when he was 15 years old. From a young age, Wilson began to read such writers as WEB DuBois, Langston Hughes, Ralph Ellison, and Richard Wright, which influenced his writing. When he turned 20, Wilson adopted his strong-willed mother s last name when he began to write poems. He was influenced by the Black Power movement, and with some help another otherRead MoreAugust Wilson : The Playwright Or Philosopher?2077 Words   |  9 Pagesschools, he dropped out, and began t o self-educate himself independent education at Carnegie Library of Pittsburgh so he would earn his high school diploma when he was 15 years old. From a young age, Wilson began to read such writers as WEB DuBois, Langston Hughes, Ralph Ellison, and Richard Wright, which influenced his writing. When he turned 20, Wilson adopted his strong-willed mother s last name when he began to write poems. He was influenced by the Black Power movement, and with some help another other

Principle of Accountingâ€Æ

Question: What and how does future technological innovation impact on accountant skills, ethics and career opportunities associated with various accountant designations in future? Answer: Introduction The constant growth of science and technologies over the last few decades has brought significant changes in the business world. Especially the computer and information technology has greatly transformed the situations of the business world. There are maximum number of operational function of the organizations are becoming computerized and that help in improving the performance of the organization. The accountings functions of the organizations are also significantly improve with the help of computer (Connection.ebscohost.com, 2016). There are several different types of financial accounting system, which help in optimum efficiency in order to record the accounting transaction. When the computerized accounting system make the accounting easy and more efficient at the same time it reduce the accountant skill, ethics and career opportunities. The main cause of reducing the accountant skill is that in the current scenario that accountant does not has to solve complex accounting issues as the computer makes it simple and easy. Main body The accounting clerk should have certain qualifications and skills in order to perform the requisite job requirements of a position of accountant. An accountant must have a bachelor degree in commerce and accounting from a university or college. The accountant should have adequate knowledge of financial accounting, cost accounting, managerial accounting, consolidations, income tax, accounting systems, and auditing (Google.co.in, 2016). Besides this, an accountant must know about the business statistic, marketing, organizational behaviour, business law, computer system, economics and the administrative policy. The accountant of the company has to perform several important functions within the company. The main role of the accountant is to record and analyse a huge organizations account balance of general ledger as well as making the financial accounting reports which must be comply with the widespread approved accounting principles. Previously the accountants performed all of these ac tivities manually but with innovation there are several accounting software which help in easily perform this task that reduce the skill and capability of the accountants (Bragg, 2009). Current the business scenario has been changed and the business world is interconnected globally in this scenario the requirements of the accountant with knowledge of international accountings standard is also increased. There are several advantages of the use of innovative technologies in accounting functions. The up to dated technologies and accounting software helps in improving the efficiency and accuracy of the accounting tasks. The innovative accounting software encourage the accountant for innovation and creativity as it reduce time the accountant use to get additional time for innovation. It saves time of accounting and improves mobility. There are few disadvantages of the innovative accounting software, which has substantial installation maintenance cost. It makes the accountant lazy as the tasks are completed in lesser time. It has substantial risks such as inherent security risks, information can be theft by the unauthorized users and the hackers can also hacked the confidential accounting information of the organization thus the security and privacy of data will be hampered. The accountant should know about the business and accounting ethics so that the accountant can perform his role by obeying the ethics as well as good corporate governance is most important for the organization. The accountants tend to prepare phish as well as scam by giving fraudulent information and manipulated figure in the financial statement. This is an unethical behaviour of the accountants, which mislead the users of the financial statements of the company (D'Amico et al., 2002). The accountant should perform ethically and prepare appropriate report of the financial health and economic position of the company so that the users of the financial reports can get accurate information of the co mpany. Conclusion The advance technology have various good impact on the business activities such as it improve the several different function of the company but at the same time the advance technology have several bad impact on the employees it reduce the efficiency of the workers, it decline the individual performance and skill as with the help of technologies the works became easier and the efficiency of the task is also improved (Harrison and Horngren, 2001). The accountants play important role in an organization by keeping records of the financial transaction of the business and generating the reports of the financial activities of the organization. The accountant should maintain the law and ethics of the business and should not indulge in any fraudulent activities. The ethical accounting is important for the organization and the stakeholders of the organization thus the accountant should perform the entire accounting functions ethically. References Bragg, S. (2009).Accounting control best practices. Hoboken, N.J.: Wiley. Connection.ebscohost.com. (2016).A Survey of Perspectives on the Future of the Accounting Profession. D'Amico, V., D'Amico, T., Bukta, M. and Palmer, T. (2002).Principles of accounting. Toronto: Prentice Hall Harrison, W. and Horngren, C. (2001).Financial accounting. Upper Saddle River, NJ: Prentice Hall.

Mandarin Oriental free essay sample

In addition, its portfolio includes 12 Residences at Mandarin Oriental (Jardines, 2011). Mandarin Oriental Hotel Singapore After a multi-million-dollar renovation, The Oriental, Singapore re-opened its doors on 1st December 2004, as part of its soft opening launch. The renovation has involved the refurbishment of all 527 guestrooms and suites, and enhancement to all public areas, dining and meeting facilities. This is the most significant upgrading project for the hotel since opening in 1987, and repositions The Oriental, Singapore amongst the city most luxurious hotels (Fnetravel, 2012). Attraction of branding Mandarin Oriental hotel is combining spectacular architectural design and a prime waterfront location with the finest standards of comfort and service. The hotel has been continually singled out to receive international and local recognition, placing it among the worlds top hotels. The Oriental is Singapores only Mandarin Oriental hotel, keeping to the renowned standard of comfort and service. The hotel has been continually singled out to receive international and local recognition, placing it among the worlds top hotels. It is for business travellers, a leisure stay or alternatively for meetings and incentives. Advertising strategy New product and service description Oriental Essence massage-The one-hour signature Oriental Essence massage has been devised to introduce guests to a simple, effective and authentic spa experience in a short period of time. Oriental Essence consists of a powerful, hands-on body massage ritual that combines the potent effects of oriental meridian massage with the therapeutic benefits of Mandarin Orientals signature Quintessence custom-blended essential oil. Sentosa-Oriental carnival†-We can combine Sentosa corporation to roll out new activities project, we call it sentosa-Oriental carnival. Marketing/promotional method In recent year, luxury hotel brands looking to develop applications face a number of challenges such as understanding how to develop relevant, utilitarian offerings and coping with the rapid state of technological advancement (Finocchiaro, 2011). Howev er, mobile is cementing its position as the most personal and direct marketing medium and marketing to consumers via handheld devices is becoming a requirement. It isn’t rare to see brands developing websites and mobile applications ( iPhone apps to be more specific ) to reach out to their target consumer group. We follow the cult, Mandarin Oriental Singapore can expand its gamut of mobile offerings in next market expansion quarter which will augment their communication channels with consumers and help them serve their guests better. We should build a mobile compliant website and an iPhone app up its sleeves. This is a penetrative marketing strategy to customer. Technology is indeed imperative in running of any business today. Businesses that want to stay top of things have to embrace technology (Ashton, 2011). Mandarin Oriental Hotels should be taken in many technological inventions to see to it that they lessen the workload on their employees, example Customers wishing to visit any of the hotels have the leeway to make their bookings online, this makes it easier for the customer who before the embracing of technology had to write letters or make calls to make their bookings, some of the letters or calls never got through greatly inconveniencing the potential clients and making the hotels lose a lot of money. Pricing strategy Now the lowest room price of Mandarin Oriental Hotel Singapore is $339. We plan the hotel’s pricing strategy based on the following elements: First, the group of clients is different. They come from different countries, travel for different reasons and have a different budget. We can target different types of clients at any time with different prices to make yield management in hotels succeed. Second, seasonal is a major feature of the tourism industry. The hotel needs to provide preferential rates and other measure to maintain normal life. Third, hotel with the price of supply and demand changes continuously adjusted, when the oversupply, the hotel needs to consider lowering the price; when in short supply, the hotel should consider appropriate to raise price (Sumathi, 2007). For example, last year F1 was held in Singapore, that’s a short supply situation, all the hotel price soared. Here is a figure shows what elements will affect the price of hotel: [pic] Advertising Campaign Objectives Each advertisement is a specific communication that must be effective, not just for one customer, but for many target buyers. Our advertising planning team’s strategy –â€Å"Ultimate luxury experience†-is aimed to make Mandarin Oriental Singapore to be recognized widely as the best global luxury hotel group, which it will achieve by investing in its exceptional facilities and its people while continuing to seek further selective opportunities for expansion around the world. This strategy combined with a strong balance sheet is designed to achieve long-term growth in both earnings and net asset value. Creating a strong brand presence and effect in the top ‘world’ cities of Singapore is crucial to keep position in Singapore hotel market, and Mandarin Oriental will continue to benefit from the prominent exposure by our advertising strategy. In general, the target of our advertising campaign is aimed at creating brand awareness, increasing revenues, establishing positive image, and market penetration. Advertising The high-end luxury hotel market has grown crowded recently, making it extremely challenging for its players to cut through the competitive field. To make sure it stood out from the crowd,We plan a new multi-faceted Ad campaign for Mandarin Oriental Hotel Singapore-â€Å"ultimate luxury experience† – which comes to life through print, digital and so on. The campaign aspires to talk to todays modern business traveler, If you are traveling to a destination for business, make the most of your free time and experience ultimate luxury service. The visually stunning print advertisements depict will create unforgettable moments for guests around the world. The multi-million dollar global print campaign will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in Singapore. In addition to the print flight, Hotel can bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brands social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world. The new website will offer content that extends beyond basic hotel information. The new online hub will be fully integrated with social media platforms, providing use with the unique opportunity to share their own discoveries via Twitter and includes ways for users to share via Pinterest, Facebook and other key sites. Built to be fully responsive, the new site offers the same immersive experience across desktop, tablet and mobile platforms to publicize new products and service in all aspect. Make sure the theme of â€Å"Ultimate luxury experience† can permeate deep impression to every customer’s mind. Ultimate luxury experience† will embody the global spirit of Mandarin Oriental Hotels and todays lifestyle-business traveler and their eagerness to explore the world beyond their everyday routine. The multi-million dollar advertising campaign will continue through the end of the year in key source markets in Singapore. Outdoor advertising Outdoor advertising includes various types of promotional displays, from highway billboards to transit poste rs and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement. There are many kinds of outdoor advertising choices. Hotels commonly make use of highway billboards to steer customers in for a rest or a bite. The automobile and tourism industries account for a very large percentage of billboard revenue. Bus benches often feature outdoor advertising for local businesses, while bus shelters might display a major movie promotion. Beverage companies commonly make use of sporting events and arenas, among other venues, while taxicabs, buses, railways, subways and wall murals offer other forms of outdoor advertising (Kayne, 2010). Billboard space on highways towards airports. People are on their way to the airport, thinking about their travel plans. If they haven’t booked their hotel, they might be more inclined to give Mandarin Oriental a call if they see a billboard advertisement. Wall space in major airport. This area is a great spot for the non-traditional advertisement (the touch screen where you can decorate a hotel room) to catch people who are waiting for flights and have down time. Plus, these folks are thinking about travel. They have hotels on their minds, even if they’ve already booked a hotel for this trip they might keep Mandarin Oriental in mind for their next trip. Social Media Social Media continues to grow in importance. It has not only become one of the critical tool to interact with customer but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue (Aggarwal, 2010). [pic] The main social media objectives for such hotels can include: †¢ Newspapers and magazines All of these magazines and newspapers that we choose are travel related. People who read these magazines are most likely frequent travels with very particular taste in hotels. The concept of â€Å"Ultimate luxury experience† by Mandarin Oriental Singapore would appeal to their expectations. For example: â€Å"Travel and Leisure†, â€Å"National Geographic†, â€Å"Time out†. †¢ TV broadcast †¢ Circular of all kinds, (whether distributed by mail, by person, thorough tradesmen, or by inserts in packages. †¢ Store signs, motion pictures used for advertising. Novelties bearing advertising messages and signature of the advertiser. Website promotion Facebook and Twitter– Each hotel and restaurant should have their own Facebook page and Twitter account where they can interact with guests, Mandarin Oriental Hotel Singapore – â€Å"Ultimate luxury experience† former and potential. It’s a great PR tool and a great way to pro mote special events. Posting pictures can also show users how unique each hotel and restaurant is. Since Facebook and Twitter are free, this is more of a public relations strategy (Pangborn, 2011). Mandarin Oriental Hotel Singapore can also announce new ads campaign-â€Å"ultimate luxury experience† on Facebook and use a smaller version of the magazine ad. By targeting users that have travel listed as a hobby, we can hope to generate more business. The following websites are all used for booking flights and hotel stays. Advertising on these sites with a smaller version of the magazine ad is a great way to pique the interest of people who are planning their trips. Most of the time, people surfing these sights are looking for a deal (Pangborn, 2011). Since Mandarin Oriental hotels Singapore are more upscale of this ad campaign, this is a great way to show the benefits of spending more money and, in return, getting more than just a bed to sleep in. †¢ Expedia †¢ Travelocity †¢ Priceline †¢ Hotels. com †¢ Trip Advisor †¢ Yahoo Website design Mandarin Oriental Hotel website development is beyond design and bring the right balance between, navigation, usability, functionality, structure, visuals, contents and normally offers; †¢ 100% freedom †¢ 100% flexibility †¢ Search engine optimization †¢ Functional design †¢ Booking engine integration

5-Page Essay on Abortion

5-Page Essay on Abortion 5-Page Essay on Abortion Abortion can be defined as the removal of a fetus from a pregnant female’s womb before the birth due date. Two main types of abortion commonly performed are the medical abortion and the surgical abortion. Both of these abortions require the pregnant female to be placed under medical care. Each has its own advantages and risks. A medical abortion is the kind that can be performed during the early weeks, up to the seventh week of pregnancy. It basically involves the female taking several medications that trigger the uterus to reject and expel the pregnancy tissues and the embryo. During a medical abortion, the female first takes a drug known as mifepristone, which is also commonly known as RU 486. This drug operates by making the lining of the uterus thin, therefore, making the cervix very soft. In some cases, the physician gives the female a drug known as methotrexate in the place of RU 486. This drug acts by stopping the pregnancy from progressing. The latter drug can also stop the growth of an ectopic pregnancy. If this kind of pregnancy is allowed to progress, it could rapture the uterus of the female, and therefore, threaten the life of the woman. Each one of these drugs can be administered orally or through the vagina. Two days after the administration of the drug, the female begins experiencing strong contractions within the uterus which makes her feel like she is having strong cramps. Given the many side effects of this drug, it is recommended that the female consult a doctor so the doctor can determine if the female can safely complete the abortion procedure. A surgical abortion, on the other hand, entails dilating the cervix of the female and then removing the contents of the uterus. The cervix area of a female is the narrow lower section of the uterus that joins the vaginal canal. The cervix has a small pinhole opening through which a female’s menstrual fluid flows and where sperm can travel in to fertilize the ova. A doctor who is performing a surgical abortion must first dilate the cervix to create enough space to allow the instruments to pass through into the uterus. Surgical abortions are performed at about six to seven months after the female becomes pregnant. There are several methods in performing a surgical abortion, but all abortions must be performed in a doctor’s office or clinic. Even though the later kinds of abortion are referred to as surgical abortions, women who undergo surgical abortions are not put under general anesthesia, which poses extra risks to the female. Essay writing tips: The issues involving abortions are considerable and complex; therefore, they cannot be comprehensively explored in a five-page essay. For that reason, when asked to compose a five-page essay on abortion, it is better to select a few main points concerning abortion and then explore those points in the essay. In this paper, the main ideas selected are the two types of abortions commonly performed on females who wish to terminate their pregnancies. After defining each type of abortion, the body paragraph offers a brief explanation of how each procedure is performed. Contact our professional essay writing service if you are looking for the place to have your 5-page written by highly qualified writers.

Coveys Habits essays

Covey's Habits essays Proactive. Covey tells us how we should be taking more initiative and control of our lives. We are the only ones that have control over our lives. Covey uses the story of Victor Frankl to explain the total control we have to shape our own thoughts and feelings. Victor was a Jew held in a German death camp during the second World War. Victor realized that even though the Germans had control of the environment that he was in and the ability to kill him at anytime, he could still have control of his thoughts and feelings. Victor could project himself into other places that he found comforting. By doing this, he would almost forget about where he was. His attitude changed and helped encourage hundreds of other people around him. Highly effective people understand and use this ability that everyone possesses. We need to take control of our selves and realize that we can shape our thoughts. By being proactive we are not as prone to have our environment shape the way we think or feel. Non-p roactive people tend to be emotional butterflies: when people treat them well, they feel well; when people dont, they become defensive or protective . . . allowing the weaknesses of people to control them. People who are proactive take more initiative then their counterparts do. In order to be a more effective person, you must first have initiative. You take control over yourself. You dont let people walk over you, creating benefit for themselves and destruction for you. Being proactive seems like one of the most important and fundamental attitudes one can have. It is the corner stone to other important aspects of a person. This is a theory I plan on using in my life. As a Masters student, and a soon to be counselor, control over your outlook can make or break you. For myself, I am working 30 hours a week, married, and trying to keep my grades the best they can be. I find it easy to feel overwhelmed with all these things. Having the...

Human Beings are Causing Global Warming Research Paper

Human Beings are Causing Global Warming - Research Paper Example According to the research findings, it can, therefore, be said that the majority of researchers have concluded that the earth is undergoing major climatic changes. Further, they also agree that carbon dioxide levels are increasing gradually. It is an evident form of satellite images that ice caps are melting quickly, the sea levels are rising in addition to severe weather conditions such as extreme temperatures, floods, drought, etc. This has led to increased water shortages, frequent hurricanes, cyclones, and typhoons. It is without a doubt that deserts will expand and the world will eventually experience food shortages and this is why human activities have to be regulated. Few scientists claim that the earth is going on well but for the case of dealing with global warming, we should advocate for the implementation of the precautionary principle which states that â€Å"†¦if any potential consequences of any action are irreversible or severe, in the absence of full scientific c ertainty the burden of proof is blamed on those who advocate taking the action†¦Ã¢â‚¬ . The earth has undergone various climatic cycles during its history. The scary part is that human beings are causing unbelievable climatic changes at an abnormal rate. The combustion of fossil fuels produces greenhouse gases at a high life-threatening rate thus resulting in global warming. Global Warming, Climate Change, Greenhouse Effect†¦. All are happening just now and this is as a consequence of human activities. After sunrays reach the earth some heat is absorbed by earth while the rest is refracted back to the atmosphere at the longer wavelength. These wavelengths are absorbed by greenhouse gases in the atmosphere before they disappear into space. The absorption of these wavelengths increases the atmosphere temperature.

Enterprise in events Essay Example | Topics and Well Written Essays - 2500 words - 1

Enterprise in events - Essay Example There are also many theories that have come up and they are trying to discuss the real meaning of an entrepreneur. Reasons that have made it difficult to discuss this time is the fact like, why are some people able to start business while others cannot. Also what’s the reason why some businesses succeed while others selling the same products cannot? These are a few of the asked questions when defining who an entrepreneur is. However, this paper will focus on describing what an enterprise is. From the point of what is an enterprise, it will also discuss the possible theories that describing the meaning who is an entrepreneur. Finally this paper will also focus on the real meaning of entrepreneurship as from different literature reviews. Many people are currently managing very big enterprises. Most of these enterprises are successful and they are gaining a lot of profit from them. The main goal of every business is to gain profit. Before we talk about how this businesses are ran, it is important to describe what an enterprise is. From business point of view, enterprise is the measures that are used to encourage people on how to be good entrepreneurs. It also involve spotting ideas and looking for the best ways in which to transform these ideas into reality (King, 2002 p. 23). Therefore, it is important for every enterprise to ensure that profits are maximized. To achieve these goals, all forces of production have to be considered. These goals are achieved through entrepreneurs’ hard work and determination. However, entrepreneurs are the ones who make enterprises run. The big question is, â€Å"who are these entrepreneurs?† To describe who really is an entrepreneur, there are some factors that have to be considered first. There some approaches that can be used to describe an entrepreneur. One of the theories that can be used to describe entrepreneurs is the trait theory. This theory describes

Quality Management Research Paper Example | Topics and Well Written Essays - 2000 words

Quality Management - Research Paper Example Due to heavy losses incurred in the past five months, the bookshop is undergoing a change in management structure. The change is to take effect from next month and it will only involve the replacement of the accountant. Leadership team: The management team involved in implementing the success of the bookshop is the priest who is the chief executive officer. The manager is the chairman of the senior youth group of the church. Finally the accountant is any qualified senior youth member. The priest is the chief executive of the bookshop. His responsibility is overseeing the running of the business from the management to the actual transactions. He is the chief advisor to the manager. He authorizes orders and co-sign major documents together with the manager. He chairs all executive meetings of the bookshop. The manager is the authoritative head of the bookshop. His responsibility ranges from decision making to planning. He is involved in the daily running of the business at the management level. He oversees all the operations of the bookshop and he is the reporting figure of the bookshop. The accountant records every transaction in the bookshop. He is responsible for all the bookkeeping in the bookshop. He ensures all the legal regulations of operating a bookshop are followed. He updates the inventory control ledgers and advice on order quantities and periods. Culture: The culture of the senior youth bookshop is the principles, integrity and values. The value of the bookshop is the customers, staff members and all the other stakeholders. The Principles are to offer the best customer service and products. Also to ensure the books and products offered are the best quality available in the market. The integrity of the bookshop is charging fair prices and fair business practices. The changes needed are: (1) restructuring the management structure. (2) Improving the selling strategies of the bookshop. Existing improvement initiatives: The initiatives are to improve

Assess Your Own Progress As A Student English Language Essay

Assess Your Own Progress As A Student English Language Essay The purpose of this assignment is to encourage you to take a step back from your studies and to assess your own progress as a student. It is directly related to the learning outcome that concerns taking responsibility for your own learning while responding reflectively to tutor feedback. As with Assignment 02, this assignment aims to develop your awareness of the way in which you study and write. It aims to help you to think through your work on the course as a whole, at the moment at which you start to think about what to study next. You should begin by looking back over your previous assignments and your tutors comments on these assignments. (If you do not receive Assignment 06 back in time to take account of it in writing this assignment, there is no need to be concerned: just focus on Assignments 01 to 05.) You should then write a critical review of up to 750 words, examining the way in which you study and write your assignments. For example, you might consider how your skills in reading and taking notes or in planning and writing your essays have developed through the course. How you structure your review is up to you, but in the course of it, you should do the following five things: Identify one or more ways in which you have made progress as a student since starting The Arts Past and Present. (For example, you might describe a skill that you have developed, or a difficulty in studying that you have resolved.) Identify one or more ways in which your approach to study or your study skills could be improved. For at least one of these, identify some different sources of help. Identify one or more strengths that you have as a student. Consider which subject(s) you have most enjoyed studying, and which subject(s) you have got the best marks for. Has the experience of studying the course modified what you thought you would be interested in before you started the course? Do you now have a clearer sense of what youd like to study next? You should support what you say with specific examples taken from your experiences of working through the course materials and writing assignments. You may wish to refer to one or more of your tutors comments on your assignments. Answer: I think my assessor has been fair and just all through my course and her help has been invaluable in my progression. Her guidance and advice as well as support shaped my studies and gave me a solid foundation to work from. She has helped me to achieve so much through the last year without her I would not have come this far and achieved the levels I have. When I look back to my tmas I can see through the assessors comments that I had made some careless mistakes. E.g. forgetting to use capital letters and forgetting set dictionary on UK English, these I have tried to fix and have worked hard to improve on this. My referencing was nonexistent when I started this course and I needed so much work for me to improve, but thanks to my assessors comments I gained a better understanding what references I can and cannot use e.g. discussion groups and have changed the referencing in my essays to more suitable references. In addition, I needed to work on my paragraphs as I had a tendency to use too short a paragraphs. This can be seen in the extract I have selected below from my assessors comments. You`ve made many of these point in your essay, but because you haven`t drawn them together in proper paragraphs, the thrust of your argument is rather dissipated.  Ã‚  Ã‚  I would advise that for future assignments you write the essay, and then look at short paragraphs (if you have any) and see whether they need to stand alone or whether they can tidily be combined with another short paragraph to create a new, longer one.  Ã‚  But don`t go to the opposite extreme and have paragraphs which go on for pages, which is my particular fault and one which my tutors used to complain about!  Ã‚  You also need to watch the format for references and Bibliography, as I`ve indicated on your script. This is a promising beginning to the course.  Ã‚  You have clearly understood what the questions required you to do, and have made some good points.  Ã‚  You just need to arrange your material so as to make the best use of it Myra Cross assessor comments PT3e Tma 01 As you can gather from the assessors comments my work, the paragraphs were so short. However, through learning essay planning I soon learnt how to structure each paragraph to include the correct information needed and they started to form proper paragraphs and became less like bullet points. In addition, one of my other greatest strengths was the fact I could find the information I needed but my greatest flaw was I could not justify the key points. Therefore, I had to spend a lot of time trying to learn how to justify my key points better and I have to some extent rectified this as can be seen by my rising grades. I have made use of information that is included in the assessors comments on each tma to analyse what I have been doing wrong and used this information to help plan and improve on each subsequent tma. As to my essay plans they still needs work so I decided on doing a 10 point after this course in writing fiction this should give me more practice before next 60 point course and hopefully by the time I do the next 60 point course I should have rectified this problem. After reviewing tma06 I Have found a major area I need to concentrate on In the past essays I have cut material to get down to the word limit. I have found this is causing my essays not to read or flow correctly this may work for smaller essays but for larger it effects my grades. I am trying in the future to put rules in place that if I exceeded my word limits by large amount instead of cut and past exercise I rework my plan and rewrite essay to the new plan hoping this resolves this flaw. I have enjoyed this course so much when I started the course it was because I wanted to learn structure and improve my writing skills and AA100 was compulsory course for degree I wanted. Now I am nearly finished I look back and realise I have awakened a love in both arts and history I hope I can use these new loves in my books. In addition, I want to move into the study of the history the goal for my masters is to combine my love of books with my love of history and to research or study history of writing throughout the ages.

The Dead Essay -- Essays Papers

The Dead 1) Symbolic meaning of snow†¦ a. Beginning when first enters Aunts house (warmth) he is out of the snow = coldness, isolation and inhumanity. But when enters the home he is surrounded with warmth and acceptance. Pages 10-11 b. Page 25 Gabriel was nervous about presenting his speech and sought comfort at a window. Looking outside at the falling snow, Gabriel he received a form of release, escape and feeling that he is unknown. c. At the end of the story, when Gabriel is with his wife Gretta, snow symbolizes a â€Å"new awareness†. He realizes that he looks too heavily upon himself and should look towards others and become more compassionate. 2) Characteristics of Gabriel†¦. a. Pages 12-13 When contemplating speech he considers changing it because he feels that nobody... The Dead Essay -- Essays Papers The Dead 1) Symbolic meaning of snow†¦ a. Beginning when first enters Aunts house (warmth) he is out of the snow = coldness, isolation and inhumanity. But when enters the home he is surrounded with warmth and acceptance. Pages 10-11 b. Page 25 Gabriel was nervous about presenting his speech and sought comfort at a window. Looking outside at the falling snow, Gabriel he received a form of release, escape and feeling that he is unknown. c. At the end of the story, when Gabriel is with his wife Gretta, snow symbolizes a â€Å"new awareness†. He realizes that he looks too heavily upon himself and should look towards others and become more compassionate. 2) Characteristics of Gabriel†¦. a. Pages 12-13 When contemplating speech he considers changing it because he feels that nobody...

Chick-n-Gravy Dinner Line Essay

I. Executive summary Ann, the assistant manager, is going to investigate customers’ complaints of the supermarket regarding the frozen dinner. The majority of complaints centered on five defects: under-filled packages, a missing label, spills/mixed items, unacceptable taste, and improperly sealed packages. She collected data from inspecting approximately 800 frozen dinners and will analyze this information. II. Problem There are two problems 1. How will the defects be measured and what quality tools will be used? 2. What should Ana recommend to the manager after knowing the results? III. Objectives To determine the most numbered defect and the most defective product line with the use of quality tools. To address the solution to the manager. IV. SWOT Strengths Weaknesses Quickly handling customers’ complaints and analyze the problem. Frozen dinner is produced to give the customers quicker healthy meal for their busy life. Easy to focus the main problems in the production area. Many defective products have reached customers, affect to reputation Wasting resources such as time, money to produce a product not as expected Problems were found only from the customers, has no information causes the problem from the manufactory, machines, facilities†¦ Opportunities Threats Gain experienced the problem and improve it New processing method for higher quality Product Engineers or Quality department will be trained for better performance. Better planning and proper scheduling. Getting more customer’s satisfaction Other competitors would take advantages of that defect and introduce their products with higher quality. The company might need to eliminate that product and produce a new product if the customers don’t satisfy anymore V. Analyzing Data can be organized in Histograms (totals, morning/afternoon, and Line #1/Line #2) Defect The Pareto Chart There are 69 defects were found 22 occurrences unacceptable taste: the most frequent problem. The next is missing item with 18, and then spill/mixed, with 14 occurrences. The 14 of the 22 unacceptable taste were accounted for by Line #1 in the morning, and the remainder were Line #2, also in the morning. Line #1 exhibited a similar morning problem: all 11 occurrences were in the morning. Line #2 had all 7 of its occurrences in the afternoon. 10 of 14 occurrences of spill/mixed defects occurred in the afternoon. In the improper seal category, 10 out of 11 occurrences were for Line #2. VI. Recommendation The Pareto Chart shown Unacceptable Taste has the most number of defects. Ann should give the priority to investigate what problem caused Unacceptable Taste. These should be on the Product Engineers or Quality Control Center which must be put in investigation. For a proper inspection must be done every now and then. The Scatter Diagram above shows there is no relationship between the time the defects were observed and the number of defects. However, the occurrences were mostly in the morning with 42 occurrences (61%), so Ann also should to find out what might be causing taste problems in the morning on both lines. Step by step, after successfully reducing the Unacceptable Taste defect the Missing Item defect can be investigated. After the Missing Item defect is reduced, the Spill/Mixed defect can be investigated. And so on until all the 5 defects are reduced or completely removed. The company will need to train their employee overtime or hire new skilled employees. A Quality Control Engineer must be put in the position. Consider to upgrade the new machine to get higher quality of the product. Conduct another test to detect the source of the problem, the workers, equipment’s/machines or the facilities.

Run DMC essays

Run DMC essays Run DMC is arguably the greatest group in hip-hop history. The opening statement of Run DMCs official website biography says. This group of three forever changed the hip-hop scene. All three, Darryl McDaniel, Joseph Simmons, and Jason Mizell, became the first hip-hop group to star on MTV. They can be associated with the hardcore hip-hop of the 1980s. The members of Run DMC grew up in middle-class Queens, New York. Joseph Simmons, known as Run for running at the mouth, was the youngest of three brothers, and grew up with both parents who each held steady jobs. His brother Russell Simmons, the co-founder of the Def Jam empire, was the one who got Run DMCs career headed in the right direction. Russell started small, promoting rap shows around New York, and then became a manager, establishing Rush Productions. Russell brought home the first major artist to sign with him, Kurtis Blow. Not long after meeting Kurtis Blow, Joe started to DJ at local rap shows for him, going by the name DJ Run Love, the Son of Kurtis Blow. Darryl McDaniels, who later picked up the name DMC, grew up with two parents, his father an engineer and his mother a nurse. Darryl and Joe grew up as childhood friends. Russell encouraged the two boys to rap together in the Simmons home. Joe, at age 13, eventually shared tapes of him performing with Kurtis Blow and convinced Darryl to join him onstage. Darryl started out shakily rhyming, but got better and better each time he got onstage. After graduating high school, they recruited their old basketball buddy, and neighborhood friend, Jason Mizell or Jam Master Jay. While Darryl and Joe were gaining rap experience, Jay was working earning money working as a club disc jockey. Darryl, Joe, and Jay stayed in touch as they went off to college. Joe attended St. Johns University to study sociology and Darryl went to LaGuardia Communi...

Flanking in a Price War essays

Flanking in a Price War essays The article Flanking in a Price War discusses a pricing experiment that was conducted in the Quebec grocery industry. The experiment was initiated by a grocery chain in Quebec that was concerned about a possible price war between the major players in the market. Given in the article is a background of the Quebec grocery industry and its typical pricing strategies and marketing theory. It also discusses the different ways to look at pricing tactics other than the traditional price slashing that had happened before. The experiment looks at other ways to categorize products that may react differently to pricing changes. The Bayesian theory of using the knowledge of prior events to predict future events in implemented in executing the results of the experiment The article first focuses on the Steinberg grocery chain. In the late 80s Steinberg needed to increase their market share. It was expected that they would lower their prices and start a price war like they have in the past. IGA- Boni, one of the four major players in the Quebec grocery industry, was concerned over this possibility as they would need to react to any price changes to keep their market share, but doing so would cause large profit losses. The president of IGA-Boni called upon university staff in both Canada and the United States to come up with an alternative game plan. They came up with the following experiment. Previous to this experiment, it was generally thought that price inversely affects quantity sold. A very important proposal in this experiment suggests that there are different price strategies for different types of products. Specifically in this case, stock up and non-stock up goods. Stock up goods are usually non-perishables items; i.e. canned goods, soap or goods that come in large convenient sizes. The non-stock up goods would be the perishable goods like fresh vegetables or milk and space limited items li...

Uses of the private browsing feature offered by major internet Essay

Uses of the private browsing feature offered by major internet browsers - Essay Example As such, other users of the same computer will not be able to track one’s communication and the pages on social sites that they have visited. Closely related to this point is that people turn on the feature when accessing sites that they do not wish their partners or family members to view, or when performing research on a subject that they consider private. For example, people accessing pornographic sites or sites that feature adult products turn on the feature to hide their tracks (lifehacker, 2012). The feature is also useful at home when planning surprises and buying gifts online (Lienjdlien, 2010). The target of the surprise is not able to detect what is in store for them as no trace of sites visited by a person is left behind. At home, the private browsing feature is also used when visiting or opening pages that are potentially dangerous or intrusive according to Lienjdlien (2010). For example, the feature may be turned on to filter out adverts or sites that may contain viruses. At work, the private browsing feature acts as a security measure against possible threats when performing online transactions (Lienjdlien, 2010). As a security measure against online threats when performing transactions, the feature is also applicable at the home. The feature is also used when one has to log onto a private account from a computer that is publicly accessed. The feature in this case prevents other persons from gaining access to private accounts once an individual has logged off from them. The feature is also important when one needs to hide their tracks and keep the computer’s browser free of information that is not relevant (Lienjdlien, 2010). Web developers enter the private mode with an aim of testing websites’ session and cookie related aspects (lifehacker, 2012). At work, one may use the private browsing feature to manage multiple accounts simultaneously on a single website. For example, if one has several gmail accounts

The Introduction to Probability Essay Example | Topics and Well Written Essays - 250 words

The Introduction to Probability - Essay Example The Centers for Disease Control and Prevention’s report of a decline in mortality rate, from â€Å"747.0 deaths per 100000 populations in 2010 to 740.6 deaths per 100000 populations,† is an example of probability, a comparative probability. The first section of the compound probability means that for every 100000 people in the target society, 747 died and the statement means that in the year 2010, a member of the society had a probability of dying of 0.00747. The second part of the compound probability shows that for every 100000 people in the population, 740 died in the year 2011 with the implication that each person had a probability of 0.00741 of dying in the year 2011. The compound probability, however, offers a basis for comparing the  probability of death in the society and indicates that people had a lower likelihood of dying in the year 2011 as compared to their probability of dying in the year 2010. This offers a basis for understanding factors affecting deat h rates towards improving people’s welfare and increasing life expectancy by understanding significant factors that changed between the two years. The probability example is applicable to stakeholders to health care for determining initiatives for healthy living (Hoyert and Xu, 2012). Probability defines the likelihood of an occurrence and is expressed as a comparative of a baseline. It is normally expressed as a percentage or as a fraction but can take assume different reference bases.

Unit 1 DB Essay Example | Topics and Well Written Essays - 500 words

Unit 1 DB - Essay Example The regulatory environment within the region is uniform and it presents a relatively stable political as well as economic environment. To run a business in EU would have important implications. It will not prove to be more predictable and stable but it will also involve lesser complications as for as running the business in the country. EU not only provide a bigger market however it is bit regulated too that might prevent us from fully exploring the market. Further, the regional protection policies will also be a substantial barrier to our proposed entry into the market through the proposed acquisition. The most important advantage of making an acquisition offer to the firm working in the EU region will be the availability of developed infrastructure as well as readily available market. Further, this will also provide ACME an opportunity to tap the new markets of the EU region also. With the passage of time as ACMA gain knowledge of the market and understand the local dynamics, it will be able to get an access to the more formal, regulated and bigger market once it make an acquisition of the firm working in the EU

Immigration from Mexico to the Us Essay Example for Free

Immigration from Mexico to the Us Essay Introduction When you think about the US you think about immigration, both the legal and the illegal immigration. The United States of America is a country buildup around immigration. Ever since the possibility of fleeing chaotic and poverty hit Europe had become a reality, many chose to take the jump and take the long journey against the possibilities country, America. Since the 16th century, where the country was discovered, it has been connected with The American Dream and a new start on life and a possibility to be able to create a better life for yourself, better than the one you knew from your home country and many immigrated for that chance. The only Native Americans are the Indians all others are immigrants, most often more generations old. The US also has the largest and most technologically powerful economy in the world, this means that a lot of people still believe in â€Å"The American Dream† and therefore try to immigrate into the US. We will explain the illegal immigration to the US from Mexico in our task. After that we will look at the pros and cons of the illegal immigration financially. Subsequently we want to analyze which influence the illegal immigration has on the United States economy. Finally wed like to see on what the present president, Obama thinks of the subject and reckon which possibilities it opens up for in the future among other things the Dream act. Country portrait USA The United States of America is a democratic federal republic with more than 9,6 billion km2 and a population of 310 million people. This makes them the third largest and third most populated country in the world. The US gained their freedom from the British Empire in 1776, and had first there been recognized as a nation. Ever since the breakaway from Brittan the US had a lot of issues on the national level. Among other things the civil war in the middle the 19th century. Up through the 19 and 20 century 37 new states was added to the republic, this resulted in the 50 states we know as the United States of American today. It was not until after the Second World War the US took place as a superpower of the world and it has since been the all-dominant power both political and military, which has created the university-polar world community that we know today. The US has one GNP at 15.29 trillion $ which is the largest economy for a single country in the world, GNP growth was in 2011 on 1.7 % which ranks as a no. 162 in the world. The US has a complete workforce on 153.6 million (2011) and GNP per inhabitant on 49,000 USDS (2011) this gives a little misleading picture, since the difference between rich and poor is huge compared countries with less GNP per inhabitant. The US has an unemployment rate on 9 % (2011) and an incredible 15.1 % of the population live under the poverty threshold (2010) the US is the result of a country with large immigration from many different countries over several hundred years, therefore the US is among the top of the countries in the world with most ethnic groups. The main spoken language in the US is English/American 82, 1% of the population speaks that while a staggering 10,7 % of the population only speaks Spanish this creates a lot of barriers and challenges for the country. Issue – Illegal immigration from Mexico Definition The border between the United States and Mexico stretches more than 2.000 miles and has become a symbol of a boiling bowl of political issues between the two countries. It is especially the illegal immigration from Mexico to the United States that are causing problems. Facts * Mexico experienced economic turmoil in 1994, and there has been a large influx of Mexican immigrants ever since * Some 1.1 million people tries to cross the border and gets arrested every year * The Gini-coefficient (which is a measure of statistical dispersion that measures the inequality among values) illustrates the difference between living standards in the US and in Mexico. Where zero is complete equality, 100 is perfect inequality. Mexico has a gini index on 54,6 compared to the US which has a gini index around 46. Push / Pull factors This difference between the two countries might not be clear from the gini index. But there is a huge difference in living standards and possibilities of doing something grater with their lives than what is possible in Mexico. * GDP per capita * Mexico $14.800 * US $49.000 Push factors * Unemployment rate in Mexico may be as high as 25 % * Crime with especially drugs and gun trafficking * 51, 3 % of the population are living below the poverty line * Difficult to develop a higher standard of living Pull factors * Unemployment rate in the US is about 9 % * 15,1 % of the population are living below the poverty line * There are work for the Latinos in the South * Its hard work in the hot sun. Americans just dont want to do it anymore, said Betty Perez, a local rancher. * Noticeable difference in the quality of life between the two countries * Immigrants are chasing the â€Å"American Dream† Future immigrants * Despite a recent report from the Pew Hispanic Center * There will always be immigrants trying to immigrate to a better life * Pull factors are getting lower and this might have an effect / still a huge push factor Issue Linguistic Challenges Definition The linguistic challenges that arise because of the Mexicans’ immigration, have a huge effect on the us. By 2050 the United States will be the biggest Spanish-speaking country in the world. Analyzes * Education system loses quality, because of more Spanish talking students. Dropout rate for Hispanics is increasing. * Hispanic get substandard health care * Available jobs, but the language cause problems * Spanish can be a gateway The education systems lose quality, because of more Spanish talking students. The dropout rate for Hispanic between 16 and 19 years old who have poor English language skills is 59 percent. The Hispanic dropouts in educational institutions results in Hispanics with high an unemployment rate and low paying jobs. Hispanic Immigrants get substandard health care, because they cannot speak English well and not all hospitals have Spanish translators. Some places in the us there’s is actually jobs available for Hispanics, but manufacturing and retail employers can’t hire the immigrants, because of their bad English level, the immigrants aren’t able to be trained and placed in the jobs as well as the job safety requirements. You have to speak English on the job, so nobody has to be around you to tell you what the boss wants or translate out of an instruction manual, said Jose Adame of Horn Lake, Miss. He came from Mexico nine years ago for work, but said he was not able to find a steady job as a machine operator until he improved his English. The growing standard of living among Spanish-talking countries affects the trading. South-America is a way more important country now to trade with, than it was before. Some places it’s actually good to speak Spanish, and can it can be a gateway for a job if you speak Spanish. Issue – Economical ups and downs from immigration Definition The constant wave of immigrants to the US presents some difficulties and some advantages. We will now try to uncover some of the economical ups and downs that have come as a result of immigration in the US. Analyzes Are there economic and social consequences of illegal immigration? Some say Illegal immigrants have cost billions of taxpayer-funded dollars for medical services, others say that they are an asset to the society. * One of Mexicos largest revenue streams (after exports and oil sales) consists of money sent home by legal immigrants and illegal immigrants working in the U.S. * â€Å"All empirical study of illegals economic impact demonstrates that illegal immigrants contribute more than they cost.† – Francine J Mipman, Professor of Law, Business and Economics at Chapman University * Many small cities in the south, close to the Mexican border, wont function without the immigrants. * Recent estimate from the Council of Economic Advisers is that immigrants as a whole (not just illegal immigrants) add about $37 billion a year to the U.S. economy, on net. * It’s typically young uneducated men who immigrate to the US, so they don’t really contribute that much. * Illegal immigration from Mexico caused a 3.6 percent reduction in the wages of non-high school graduates in the U.S. during 1980-2000. Issue – President Obamas immigrations plans for the future Definition In November 2010 the Democrats lost the House and much of their Senate majority, which made it complicated for president Barrack Obama to successfully get his immigration politic reform through the senate. What is Barrack Obama’s immigrations plan for the next 4 years? Facts In 2008 president Obama ran for the president post with immigration as one of his main issues, but there has been a lack of progress on immigrations reforms, which Obama explains with a large Republican opposition, as well as a shift in priorities given the global financial crisis. Even though Barrack Obama admits that the lack of immigrations reforms are the greatest failure of his time as president. One of the main issues of immigration in USA is the deportation of young hard working people, who were brought to the country by their parents. Obama will stop these deportations, and help those young men get an education and be a part of the society. Since the beginning of his time in office, President Obama has worked to build a consensus for Congress to pass comprehensive immigration reform. He plans to continue his efforts to work with Congress to pass a bipartisan immigration reform, and has promised to make it a priority of his second term as president. The President understands the challenges that immigrants face. That’s why he proposed a new rule to keep families together by allowing undocumented spouses and children of U.S. citizens to stay in the country while they begin the legal immigration process. Conclusion / estimate It is incredibly hard to draw any conclusions on the illegal immigrations part, mainly because they are illegal and no one keeps track of them. Some studies shows that the immigrants push the wage level down on certain jobs, but the overall picture is that they contribute to the US economy. The illegal immigrants are not allowed any social services, therefore the cost of having them in the country is low while they take jobs that most Americans aren’t interested in. The legal immigrants pose a different issue, they are eligible to social services, and often ship their money to Mexico to their families, but they also use a steady flow of money in the country, it is more of a 50/50 saturation with the legal immigrants. Obama is going to continually try and make the US better for immigrants, and cut down on deportation of young people who were brought to the country by their parents. Obama will try to get a lot of reforms through the senate, but its going to be hard, depending on how the votes in the house goes at the election. The linguistic challenge presented by the Hispanic speakers in the US is something to take serious. The costs that public institutions in the US have to spend, to please all the Spanish speakers in the US, are huge. The educational challenge is also present here, the standards of the US education system has been dropping as a result of the Spanish speaking students. Method Most of the used statistics have been found online by using CIA, the world factbook. We have used the quantitative method and compared the two countries (Mexico and the US) statistics with each other looking at both economic and social problems. While looking at the numbers and statistics we have been critical and double checked the statistics that we found on different sites both Danish and American. In addition to that we have looked at several articles that have spoken about the issue of immigration both looking at pros and cons. We also watched a film during class in which there where some useful information about immigration from Mexico.

The Cay :: essays research papers

The plot tells of a young boy named Phillip and an old black man named Timothy. Phillip and his mom are on a boat to the United States. Their family has always looked down on black people. Then during the night there was a rumble a Phillip fell of his bunk. A German sub-marine hit their boat. They got up put on their close and life jackets and got in the lifeboat. Then while the life boat was being launched it tipped and everyone fell in the water. Phillip was swimming frantically for his mother but before he knew it he was knocked unconscious by something big. When he woke up he was in a life boat with a old, ugly, black-skinned man. The man said that he got knocked on the head really bad and he was happy to see that he was awake. The sun was really hot so the black man told him to give him his close so he did. Then the man tore some wood from the boat and made a shelter with the close. Phillip said wear are w wears my mom but the man said she’s not here but she’s probably in a different life boat. Phillip was really thirsty so the man opened a hatch in the boat and took some water out of a keg. He only gave Phillip a half a cup so Phillip asked for more. The man said they must spare as much water as possible. It was almost dark when the man said maybe some flying fish will jump in our boat for us to eat. Phillip didn’t like the idea of eating raw fish but he was hungry. The next day Phillip woke up and his eyes were blurry he hey there’s something wrong with my eyes. So the man took a wet towel and put it on his head it started to get better. Then Phillip fell back asleep and when he woke up it was dark. Phillip screamed what time is it the man said ten then Phillip its nighttime right the man laughed no its morning. Phillip screamed I’m blind the man was shocked he said here look at the sun, and he pointed Phillip to the sun Phillip said its still dark. During that night he asked what his name is the man said my name is Timothy. Phillip said do you have a last name the man said no Phillip was shocked at this then Timothy said lets get some sleep we have a long day tomorrow. The Cay :: essays research papers The plot tells of a young boy named Phillip and an old black man named Timothy. Phillip and his mom are on a boat to the United States. Their family has always looked down on black people. Then during the night there was a rumble a Phillip fell of his bunk. A German sub-marine hit their boat. They got up put on their close and life jackets and got in the lifeboat. Then while the life boat was being launched it tipped and everyone fell in the water. Phillip was swimming frantically for his mother but before he knew it he was knocked unconscious by something big. When he woke up he was in a life boat with a old, ugly, black-skinned man. The man said that he got knocked on the head really bad and he was happy to see that he was awake. The sun was really hot so the black man told him to give him his close so he did. Then the man tore some wood from the boat and made a shelter with the close. Phillip said wear are w wears my mom but the man said she’s not here but she’s probably in a different life boat. Phillip was really thirsty so the man opened a hatch in the boat and took some water out of a keg. He only gave Phillip a half a cup so Phillip asked for more. The man said they must spare as much water as possible. It was almost dark when the man said maybe some flying fish will jump in our boat for us to eat. Phillip didn’t like the idea of eating raw fish but he was hungry. The next day Phillip woke up and his eyes were blurry he hey there’s something wrong with my eyes. So the man took a wet towel and put it on his head it started to get better. Then Phillip fell back asleep and when he woke up it was dark. Phillip screamed what time is it the man said ten then Phillip its nighttime right the man laughed no its morning. Phillip screamed I’m blind the man was shocked he said here look at the sun, and he pointed Phillip to the sun Phillip said its still dark. During that night he asked what his name is the man said my name is Timothy. Phillip said do you have a last name the man said no Phillip was shocked at this then Timothy said lets get some sleep we have a long day tomorrow.

Samsung Company

Introduction to Business Samsung Company From a small export business created in Daegu, Korea, Samsung has grown and become one of the world’s leader in the electronics industry. The main specialization of Samsung is digital appliances and media, semiconductors, memory and system integration. The market segmentation of Samsung is giving them a firm commercial advantage. Samsung is segmented according to demographic segmentation, that consists of dividing the market in groups based on different criteria.The most important criterias used by this company is age, income and occupation. Using this criteria they tend to become a leader in technology market as they offer products for each group of customers. Also they are using psychographic segmentation that is the science used to better understand consumers, according to their lifestyle, personality and the main values they have.Another process used by this company is Positive market segmentation that consists of studying the rival goods that are demanded in the market and to compare the quality and price, to understand what the customers need and what products could they insert in the market to satisfy the customer and to increase the confidence of customers in the company. This strategy is one of the strengths of the company as they study the activity of Apple Corporation and other rivals.Using the collected datas they know better what kind of products could they offer to different groups of consumers. The motto of the company is â€Å"Inspire the World, Create the Future†, from it we can deduce that the main purpose for them is to satisfy the customers desires and to achieve a high revenue. Another strength that keeps Samsung in the top world’s brands is the fact that Samsung is totally dedicated to give their customers a wealth of opportunities to rich their full potential. The globalization process for Samsung’s technology businesses started in the early 1980s.So they became a part o f The digital age that has brought new changes and opportunities to global business and Samsung has responded with competitive products and constant innovation. This can be proved by studying the worldwide demand for different goods. For example the worldwide demand for mobile phones was staggering 1. 5 billions in 2011, Samsung accounted for 330 million of those units. This proves the strength of the company as a worldwide leader for different goods as notebooks, mobile phones or digital cameras.Investing directly in activity that spurs economic growth helps Samsung to achieve greater income potential and maintain Samsung brand as one of the most popular in the world. Their position in the market gives them the opportunity to achieve new heights, one of them is their plan of reaching $400 billion in revenue and become one of the world’s top five brands by 2020. Samsung’s Chairman Lee considers that Globalization is the key for future growth, using this idea he created a new strategy to accelerate Samsung’s globalization through developing a pool of global managers as strategic advisors for Samsung Group.Samsung strategies varies for each trade market. In India their strategy is to be a nationwide distributor and retail presence in the domestic consumer durables market. Also they use different advertising tactics to promote their products, for example Samsung has been associated with the Lakme India Fashion Week for its Mobile Phones. The company used this platform in 2005 to launch a new version of mobile phone the D-500, that became after World’s best mobile phone in the Indiam market.Another strategy is the strategic alliances between Samsung and other worldwide recognized organisations, for example in 2007, Samsung established a joint venture with Limo for developing a Linux platform, also they Co-developed for handsets and DVB-H standardization solutions with Nokia. Samsung is also investing money in different companies that co uld help them to provide better technology to consumers, for example investments in shares of US based firm specializing in HDD technology (Integral Peripherals), or investments in operator of telecomunications systems in Chile (Entel).Other strengths of Samsung are the design, effective advertisement and market communication, an actively coming out with newer models and branding as Samsung is ranked 17th among global companies in 2011. A strong point for Samsung is that consists from various business units, the most important is Electronic Industry the one that brings the most revenue for the group (65% in 2011), Engineering and Heavy Industry and Financial Services.When Samsung Electronics rushed its first smartphone to market as a response to the debut of the Apple iPhone, some customers burned the product on the streets or hammered in to the bits in public displays of disaffection. Complaints ranged from dropped calls and heavy touchscreen to frequent auto-rebooting and a lack o f applications. This is weakness for Samsung that they can not keep up with the innovations from Apple and other rivals, even if they try to show the opposite.The biggest threat for Samsung is the global patent battle, between them and Apple,as Apple considers that Samsung copied its iPad and iPhone. Another threat is the fact that Samsung created a big variety of phones into the market so that could lead to a decrease in the demand for new goods in future. Samsung has a different market approach as it offers to customers a much bigger diversity of products. As their previous accomplishments, they look further to explore and develop new activities, as health, medicine, biotechnology. References 1.Kim Youngsoo, 1997, â€Å"Technological Capabilities and Samsung Electronics† 2. Bloom Martin, 1992, „Technological Changes in the Korean Electronics Industryâ€Å" 3. Yu Sengjae, 1989, „Korean Electronics Enterprises : Growth and Strategiesâ€Å" 4. Samsung Global Stra tegy – http://sgsg. samsung. com/Introducing_Samsung_GSG_final. pdf 5. Samsung Business Review -http://www. samsung. com/uk/aboutsamsung/corporateprofile/download/2011_4_Business_Overview. pdf 6. Samsung Financial Highlights – http://www. samsung. com/hk_en/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html

How to Successfully Expand your Business into the Africa

Import and export figures are also significantly higher for emerging markets and developing economies compared to advanced economies. Looking at these projections as an business or investor should have you seriously considering expanding your business or portfolio into these regions and tap into these revenue. Introduction Today world is becoming less and less defined by its boundaries, the words â€Å"Global Village† and used to reference this evolution. Business is at the fore front of breaking these boarders.Technological advances in communication especially via the World Wide Web have broken down the barriers enabling a business in America to sell rodents in a consumer in China, England, Brazil, Kenya†¦. Anywhere the internet is present can now be included in a business's target market. Not only can businesses sell goods and services anywhere in the world, the can also have operation there and be able to communicate and collaborate with colleagues and other partners m ore efficiently and affordable than even before. Given these facts then why do businesses choice to do trade with one country over another and not both or as many as possible?We the simple answer to this question is that there many other barriers to read with foreign countries that will make it hard or even impossible for foreign business to expand into those regions. African countries have been one of those that many businesses in developed countries have refrained from doing business with. And in their defense it's not without merit. Despite African being blessed with an abundance of natural resources, it has been plagues with wars, and political instability leading to high levels of poverty, lack of education and poor infrastructure.However over the last two decades, many of these countries have made strides in utter there economies, and have registered high economic growth during this period. However even with these changes, not many foreign business have taken note of these reg ion as potentially significant part of the market. Even with slow economic growth rates among developed countries. Africa is poised to be the next big market, especially as things slowly wind down in Asia notably China. The purpose of this project is to establish a successful strategy for American Businesses to expand into the African Market Is this a profitable market?The African economy has seen a significant economic growth of the past two cascades. The economic growth rate is two to three times that of developed countries and still significantly higher than that of other emerging economies like Asia and Latin America. The middle class has shown a sharp rise over the last decade, raising the amount of people with discretionary income thus driving the economy. This growth spike is driven by the growth of the middle class. The middle class growth has happened as Africa makes strides in education, infrastructure, and political stability in many countries.Compared to Just about 10 ye ars ago, a huge economic growth can be noticed. From a similar research project conducted written in 2004 titled † The experience of South African Firms Doing Business in Africa' we can see Just how the economy and other factors have changed. In June 2003, the International Monetary Fund (MIFF) observed that macroeconomic policies in Africa had improved considerably in recent years, although inflation remained a source of worry in a number of countries such as Zombie, Angola, Somalia and Nigeria.In its April World Outlook, the MIFF maintained that the central challenge for Africa remained the establishment of those conditions necessary to achieve the Millennium Development Goals, most notably a sustained reduction in poverty. However, to achieve these goals, an overall growth rate of 7% per annum is required. Far from reaching that goal, Africans economic growth slowed to 3. 1% in 2002, compared with 4. 3% the previous year. (Games 2004) Fast forward to 2013 that goal of 7% gr owth is being attained by several African countries.If you look at the latest MIFF data for economic growth in table 1. MIFF 2013 The average growth for many of the African countries, is at 6. 9% in 2013 and raising up to 7. 9 in 2014. The map further shows where parts are recording these phenomenal growth rates. A 7% average annual growth rate is too significant to Just be ignored. This growth creates an increased demand for goods and services that usually cannot be meet by current businesses and government. Deutsche Bank said the number of households with discretionary income would reach 130 million by 2020 from 85 million now. Cape Argus [South Africa] 14 Novo. 2013) What industries are most profitable? A developing counties or emerging economies the African market has opportunities for business in every industry. This region is playing catch up with developed countries thus means the opportunities for foreign businesses who have already one it can bring with them experience and expertise to contribute to this growth will turning a profit. Retail is one of sub-Sahara Africans hottest sectors, fuelled by expanding populations and fast growing economies.In east Africa, the economies of several nations are growing around 7 percent a year. Real income growth in Africa is averaging 2. 3 percent a year and consumer spending accounts for 60 percent of economic output, the World Bank said in April. Deutsche Bank said the number of households with discretionary income would reach 130 million by 2020 from 85 million now. That's really good news for shops. Daily News [Colombo, Sir Lankan] 14) Africans tourism growth was faster than the average for emerging economies. More than half of Africans tourists arrived by air.International tourist arrivals in Africa had grown almost fivefold since 1990 at a rate of 6. 3 percent a year. International tourist arrivals rose from 15 million a year in 1990 to 50 million in 2011. The growth rate in sub-Sahara African tourism arrival s was nearly 8 percent a year between 1990 and 2011. It is estimated that tourism injects more than $30 billion (Rabin) into the continent a year. Airbus said there had been some positive improvements across the egging despite continued impediments to growth. (Cape Times [South Africa] 1 Novo. 013) What are the barriers? These are: Low levels of development and insufficient investment in people as resources; Political and fiscal risk. A weak private sector, coupled with a strong government presence in the economy; High dependency on donors and other financial mechanisms for aid and the funding of projects; High business costs owing to the lack of basic services, facilities, infrastructure, development, competition and resources; Insufficient air and road links; Poor leadership and bad governance; Corruption at all levels of government;High costs of finance due to high risk and weak economies Currency fluctuations. (Games 2004) This list of barriers to doing business in Africa are fr om a decade ago, at present not all of them have been corrected but significant steps have been taken to fix reduce or eliminate them. In Africa, foreign investors beware: business is often a family affair. Just ask Wall-Mart , the world's largest retailer. Daily News [Colombo, Sir Lankan] 14) Political climate Tunis: The eighth annual African Economic Conference concluded today, calling on development and business leaders to turn Africa into a hub of business and development excellence. The conference, Jointly organized each year by the African Development Bank (BFD), the United Nations Economic Commission for Africa (ACE) and the United Nations Development Programmer (UNDO), brought together 500 decision-makers and development practitioners. Daily the Peak Banker 2013) Infrastructure SCALING up infrastructure investments and adopting modern methods of management have been identified as significant benchmark in releasing potentials in the business sector to contribute immensely to economic growth of the East African Community (EACH) partner states. (Tanzania Daily News 2013) â€Å"We need investment n infrastructure, our roads and ports,† (African news service 2013) Countries to avoid Why sub-Sahara Africa and not north?Growth will weaken in north Africa dues to slow down among oil exporters (miff pop) Sub-Sahara Africa is expected to continue growing at a strong pace during 2013-14, with both resource-rich and lower-income economies benefiting from robust domestic demand (Figure 2. 15). The external environment is the main source of risks to growth, particularly for middle- income and mineral-exporting economies. Given the still-uncertain global environment, countries whose policy buffers are thin and here growth is strong should seek to rebuild fiscal positions without undermining productive investment. miff pop) The generally strong per- performance is based to a significant extent on ongoing investment in infrastructure and productive capacity, con tinuing robust consumption, and the activation of new capacity in extractive sectors. (MFC pop) . In sub-Sahara Africa as a whole, inflation is projected to fall further to 7 percent in 2013 (miff pop) The frequency of growth takeoffs in low-income countries (Lies) has risen markedly during the past two decades, and these takeoffs have lasted longer than those that took place before the sass.Economic structure has not mattered much in sparking takeoffs-?takeoffs have been achieved by Lies rich in resources and by those oriented toward manufacturing. A striking similarity between recent takeoffs and those before the sass is that they have been associated with higher investment and national saving rates and with stronger export growth, which sets them apart from Lies that were unable to take off and confirms the key role of capital accumulation and trade integration in development.However, recent takeoffs stand out from earlier takeoffs in two important aspects. First, today's yeoman Lies have achieved strong growth without building macroeconomic imbalances-?as reflected in declining inflation, more com- appetite exchange rates, and appreciably lower public and external debt accumulation. For resource-rich Lies, this has been due to a much greater reliance on foreign direct invest- meet (FED). For other Lies, strong growth was achieved despite lower investment levels than in the previous genera- Zion.Second, recent takeoffs are associated with a faster pace of implementing productivity-enhancing structural reforms and strengthening institutions. For example, these Lies have a lower regulatory burden, better infrastructure, higher education levels, and greater political stability. Looking for- ward, there remain many challenges to maintaining strong growth performance in today's dynamic Lies, including the concentration of their growth in only a few sectors and the need to diversify their economies, and ensuring that growth leads to broad- based improvements in l iving standards.Still, if these countries succeed in preserving their improved policy foundation and maintaining their momentum in structural reform, they seem more likely to stay on course and avoid the reversals in economic fortunes that afflicted many dynamic Lies in the past. miff 97) In particular, the follow- ins have become more important: a more competitive exchange rate, deeper export links with other Modes, higher human capital levels, initial levels of income per capita, and overall economic size.Indeed, as global trade and competition increase, greater external competitiveness, export diversification, and productive- itty improvements may raise Lies' chances of takeoff relatively more than when the global economy is less integrated. The baseline results suggest that the chances of take- off more than tripled during the sass compared with the period before 1990 (Figure 4. 11). The predicted (miff Pl 10) How can barriers to entry be overcome?He said that in order to kick-s tart a major investment drive on the continent, these banks should partner with institutions such as the Bank Guest Francine De Development, the Africa Finance Corporation and Cairo-based Brinkman. Pressed on whether he had considered the Industrial Development Corporation and the Development Bank of Southern African, he said these too should be considered for partnering and leveraging with bigger commercial banks. (Cape Times [South Africa] 1 Novo. 2013) â€Å"Business on the continent is a relationship, not Just a transaction.If you miss the relationship you will have endless trouble with the transaction. † Building relationships in Africa is an important part of doing business, particularly for South Africans who have to work at countering the perception that they are the new colonizers, the bully boys who have taken over markets, pushing out local businesses. (Games 2004) Are other countries already doing business in this region successfully? About 80 business people have been given advice about increasing exports to Africa. The event, held yesterday in Quern, was hosted by Government agency I-J Trade and Investment (KIT).Susann Hutting, of the East Midlands office, said most of the delegates had already traded with Africa and were looking for ways to increase their sales to the continent. â€Å"Lots of people were looking for different information about exporting more,† she said. (Leister Mercury Novo. ) Which developed countries are doing business here? Asks, who was born in South Africa, said â€Å"everyone is keen on Africa†, including investment banks in the EX. and North America. They had billions of dollars available to invest on the continent but did not know the regulatory terrain and the pitfalls of coal investment markets.He had been in discussions with many of the international banks. â€Å"They are all asking†¦ Are you [Airbus] formulating a strategy for Africa? † (Cape Times [South Africa] 1 Novo. 2013) Marrio tt International, the New York Stock Exchange-listed international hospitality group, is planning to acquire the brands and management business of Protean Hotels in South Africa and sub-Sahara Africa. The US group confirmed yesterday that it had signed a letter of intent with Cape Town-based Protean Hospitality Holdings to acquire Protean Hotels' brands and its management business.Protean Hotels operates or franchises 116 hotels across three brands with 10 184 rooms in South Africa and six other sub-Sahara African countries. (cape times 2013) How are other business from other foreign countries doing? Natural growth of African-based aviation would see the number of aircraft needed to serve the markets for flights to, from and within the continent rising from 618 at the start of 2012 to a projected 1 453 by 2031. It was projected that 122 aircraft of the existing 618 would have to be replaced, while 823 would have to be brought on stream. This meant nearly 1 000 new aircraft would be needed in the next 20 years.

Brigadier General John Hunt Morgan in the Civil War

Brigadier General John Hunt Morgan in the Civil War John Hunt Morgan - Early Life: Born June 1, 1825, in Huntsville, AL, John Hunt Morgan was the son of Calvin and Henrietta (Hunt) Morgan. The eldest of ten children, he moved to Lexington, KY at age six following the failure of his fathers business. Settling on one of the Hunt family farms, Morgan was schooled locally before enrolling in Transylvania College in 1842. His career in higher education proved short as he was suspended two years later for dueling with a fraternity brother. With the outbreak of the Mexican-American War in 1846, Morgan enlisted in a cavalry regiment. John Hunt Morgan - In Mexico: Traveling south, he saw action at the Battle of Buena Vista in February 1847. A gifted soldier, he won promotion to first lieutenant. With the conclusion of the war, Morgan left the service and returned home to Kentucky. Establishing himself as a hemp manufacturer, he married Rebecca Gratz Bruce in 1848. Though a businessman, Morgan remained interested in military matters and attempted to form a militia artillery company in 1852. This group disbanded two years later and in 1857, Morgan formed the pro-South Lexington Rifles. An ardent supporter of Southern rights, Morgan often clashed with his wifes family. John Hunt Morgan - The Civil War Begins: As the secession crisis loomed, Morgan initially hoped that conflict could be avoided. In 1861, Morgan elected to support the Southern cause and flew a rebel flag over his factory. When his wife died on July 21 after suffering from several health problems, including septic thrombophlebitis, he decided to take an active role in the coming conflict. As Kentucky remained neutral, Morgan and his company slipped across the border to Camp Boone in Tennessee. Joining the Confederate Army, Morgan soon formed the 2nd Kentucky Cavalry with himself as colonel. Serving in the Army of Tennessee, the regiment saw action at the Battle of Shiloh on April 6-7, 1862. Developing a reputation as an aggressive commander, Morgan led several successful raids against Union forces. On July 4, 1862, he departed Knoxville, TN with 900 men and swept through Kentucky capturing 1,200 prisoners and wreaking havoc in the Union rear. Likened to American Revolution hero Francis Marion, it was hoped that Morgans performance would help sway Kentucky into the Confederate fold. The success of the raid led General Braxton Bragg to invade the state that fall. Following the invasions failure, the Confederates fell back to Tennessee. On December 11, Morgan was promoted to brigadier general. The next day he married Martha Ready, the daughter of Tennessee Congressman Charles Ready. Later that month, Morgan rode into Kentucky with 4,000 men. Moving north, they disrupted the Louisville Nashville Railroad and defeated a Union force at Elizabethtown. Returning south, Morgan was greeted as a hero. That June, Bragg gave Morgan permission for another raid into Kentucky with the goal of distracting the Union Army of the Cumberland from the upcoming campaign. John Hunt Morgan - The Great Raid: Concerned that Morgan might become too aggressive, Bragg strictly forbade him to cross the Ohio River into Indiana or Ohio. Departing Sparta, TN on June 11, 1863, Morgan rode with a select force of 2,462 cavalry and a battery of light artillery. Moving north through Kentucky, they won several small battles against Union forces. In early July, Morgans men captured two steamboats at Brandenburg, KY. Against orders, he began transporting his men across the Ohio River, landing near Maukport, IN. Moving inland, Morgan raided across southern Indiana and Ohio, causing a panic among the local residents. Alerted to Morgans presence, the commander of the Department of the Ohio, Major General Ambrose Burnside began shifting troops to meet the threat. Deciding to return to Tennessee, Morgan headed for the ford at Buffington Island, OH. Anticipating this move, Burnside rushed troops to the ford. In the resulting battle, Union forces captured 750 of Morgans men and prevented him from crossing. Moving north along the river, Morgan was repeated blocked from crossing with his entire command. After a brief fight at Hockingport, he turned inland with approximately 400 men. Relentlessly pursued by Union forces, Morgan was defeated and captured on July 26 after the Battle of Salinesville. While his men were shipped to the Camp Douglas prison camp in Illinois, Morgan and his officers were taken to the Ohio Penitentiary in Columbus, OH. After several weeks of incarceration, Morgan, along with six of his officers managed to tunnel out of the prison and escaped on November 27. Proceeding south to Cincinnati, they managed to cross the river into Kentucky where Southern sympathizers aided them in reaching Confederate lines. John Hunt Morgan - Later Career: Though his return was lauded by the Southern press, he was not received with open arms by his superiors. Angry that he had violated his orders to remain south of the Ohio, Bragg never fully trusted him again. Placed in command of Confederate forces in eastern Tennessee and southwest Virginia, Morgan attempted to rebuild the raiding force that he had lost during his Great Raid. In the summer of 1864, Morgan was accused of robbing a bank in Mt. Sterling, KY. While some his men were involved, there is no evidence to suggest that Morgan played a role. While working to clear his name, Morgan and his men encamped at Greeneville, TN. On the morning of September 4, Union troops attacked the town. Taken by surprise, Morgan was shot and killed while attempting to escape from the attackers. After his death, Morgans body was returned to Kentucky where he was buried in Lexington Cemetery.

MASS CUSTOMIZATION AND ONE-ON-ONE MARKETING essays

MASS CUSTOMIZATION AND ONE-ON-ONE MARKETING essays The Internet supports mass customization and one-on-one marketing as Mass customization - The capacity of the Internet is found in the use of information technology (IT), data storage and data processing instead of the traditional approach of relying on physical location and employees. Both products and services can be customized to meet specific individual needs at leves that could not be accomplished without these benefits of IT. Dell sells computers by allowing customers to select components according to individual needs. Instead of simply accepting what the manufacturer includes in the package, Dell's approach allows consumers to select their own components, and Dell builds-to-suit. The use of technology allows this mass customization to be offered in a cost-effective manner. Many other mass customization services exist on the Internet, such as news services, home-page customization and floral purchases, by allowing consumers to select options that meet personals preferences. One-on-one marketing - The Internet facilitates direct marketing because personal data can be collected and stored from both existing and potential consumers. Data collection is achieved through simple data-gathering methods such as when consumers place orders, visit websites, enter contests or request information. Key demographic information (name, address, sex, age, education, income) and other relevant data (interests, intents, willingness to receive additional information) is collected and stored. This data can be retrieved and used to tailor marketing campaigns to persons found within the database by sorting relevant fields to match targeted consumer profiles. The data to support this type of targeted marketing is ...