Southwest Airlines Strategic Management Essay Example | Topics and Well Written Essays - 1250 words

Southwest Airlines Strategic Management - Essay ExampleThe mission assertion of Southwest Airlines apparently affirms that the airline go with is strategically concentrated to serve its international customer pedestal with the highest degree of quality assurance with a sense of warmth, family spirit and friendliness along with item-by-item pride. Moreover, the vision of Southwest Airlines indicates that the company desires to become a famous airline company by providing inexpensive, accepted and comfortable flight transportation facility, both in the national and international contexts (Southwest Airlines Co, 2012). Strengths The strengths of Southwest Airlines can be identified as its capability to serve its worldwide customers with low prices and higher quality services. Moreover, the organizational social organisation of Southwest Airlines is identified to be flexible which in turn rewards a competitive advantage for the company. Additionally, the airlines company helps its customers to book tickets mostly through online sources. Generally, the most apparent strength of Southwest Airlines is the working environment of the company which is built on an effective relationship among the staffs (Hawkins, Misra & Tang, 2012). Weaknesses Southwest Airlines does not pursue any partnership or membership with unions. Generally, the organizational operations are examined to indicate the nature of a follower rather than a leader in the global marketplace.